our story

As a marketing writer with a newspaper background, I’ve been
on both sides of a press release so I know what works and what doesn’t when it comes to media relations. I’m also an experienced business-to-business, education, medical and entertainment writer with a special soft spot for non-profits that enrich people’s lives.
They always get a break with us!
 

Media Background:
Berrien County Record, Buchanan, Michigan

The Herald-Palladium, Saint Joseph, Michigan

The Journal Era, Berrien Springs, Michigan

Kalamazoo Gazette’s Business Weekly, Kalamazoo, Michigan

South Bend Tribune, South Bend, Indiana

Notre Dame, South Bend, Indiana


Marketing Background:
Marketing Writer and Media Specialist
Lake Michigan College – Benton Harbor, Michigan

Marketing Staff Writer

Lakeland Health Services – Saint Joseph, Michigan

It’s been said that “a picture is worth a thousand words,” and
that’s especially true if the end product not only reflects the
intended concept, but is also pleasing to the eye. I began my career in a printing house before specializing in graphic design, which has given me an edge as a liaison between client and printer. It has also given me an “eye” for details that other designers without a printing background sometimes miss.

Having a creative graphic artist on staff also means that you don't have to risk the copy for your ad, brochure or other marketing materials to an outsider who may not be on the same page!

Printing Background:
Imperial Printing Company – Saint Joseph, Michigan

Rapid Print – Benton Harbor, Michigan


Marketing Background:
Whirlpool Corporation, Benton Harbor, Michigan

Type House, Benton Harbor, Michigan

Johnson Rauhoff Advertising, Saint Joseph, Michigan

D&D Printing Co., Kalamazoo, Michigan

Graphic Communications, Kalamazoo, Michigan

STAP Marketing, Kalamazoo, Michigan

amy
naidoo

Q:

What do you get when a marketing writer with a newspaper background joins forces with a graphic designer with a printing background?

A team of writing and graphic design professionals with more than 45 years combined workforce connections ready and able to broadcast your message to the world with PR material that’s both well-placed and affordable. Whether you are debuting a business, hyping a new product or simply telling a story, we can help you attract the right attention with publicity that fits your needs and your budget.

We succeed when you succeed!


Amy Naidoo and Carol Knapp merged their writing and design experience
to form WriteDesign Communications in 1997. We’re small, but mighty, as
our client list, references and work samples will affirm! We especially love start-up companies with limited budgets. Hey, we’ve been there ourselves!

Plus, we understand the challenges faced by well-established businesses
struggling to stay ahead in these tough economic times. That’s why our first meeting on your turf is always free. And we never, ever charge a monthly retainer like most of the big guys do. You won't get a bill unless we're actively working for you. 


Think of us as your own personal public relations staff. We're on call only
when you need us, Our ad copy will help you attract paying customers; however, because news stories appear more credible, when fitting, we can also craft effective press releases and features to entice the media to provide free print space and air time.

carol
knapp

A: